CI

The CI of KCC Information & Communication is a fundamental element of its Corporate Identity Program (CIP).
It is a representative symbol that forms the core of its visual communication
that expresses corporate images both inside and outside the company.

KCC 정보통신

Meaning

The symbol of KCC Information & Communication features a shape that embodies three Cs, which symbolize three keywords: computer, communication, and culture. The blue, red, and gray colors symbolize the hardware, software, and corporate culture of the technical human resource group. Each of these formative elements is combined to express a network of a united body.

Features

The logo gives an impression of change and expansion as a whole. The elliptical shape has a soft and inviting image of harmony and client satisfaction. The oblique structure expresses an active entrepreneurial spirit that reflects the company’s pursuit of greater progress. Designed to achieve visual and intellectual coherence, this symbol is intended to create a sense of unity among the company’s employees. It also conveys the images of the organization consistently both inside and outside the company. Greater care and attention is thus required in its use.

Color system

The main color is red (PANTONE Red 032 C) and the auxiliary colors include blue (PANTONE 2935 C), gray (PANTONE Cool Gray 5C), and charcoal gray (PANTONE Cool Gray 11C).

  • KCC RED

    pantone Red 032 C
    Magenta 100% + Yellow 100%

  • KCC BLUE

    pantone 2935 c
    Cyan 100% + Magenta 100%

  • KCC GRAY

    pantone cool Gray 5C
    Black 30%

  • KCC DARK GRAY

    pantone cool Gray 11C Black 70%

Logotype

The logotype, together with the symbol, is one of the key elements of the core of KCC Information & Communication's CIP.
It was specially designed to represent the company’s official

  • · The symbol of the logotype was designed with consideration of the harmony and the unity, so it cannot be arbitrarily changed under any circumstances.
  • · The color of the logotype is gray or black and cannot be changed to any other color.
  • · However, it can be expressed in red when viewed or printed in a single color of red and reversed to white when applied to a dark background.